SLVRSKN
SPEC CAMPAIGN
THIS IS A SPEC CAMPAIGN
Performance coffee with engineered clarity, metallic restraint, and modern ritual energy.
(Research)
We studied specialty coffee and premium RTD visuals to define a fast-reading system: clear hierarchy, origin/roast cues, and a cool “steel-and-espresso” tone.
(Experiment)
A modular label-first identity for bags/cans/café assets: tight type, controlled spacing, subtle reflective accents, and high-contrast lighting with macro coffee texture (crema, steam, grounds).
(What this enables)
Scales across
product launches, café assets, seasonal drops
Built for
consistent “premium ritual” storytelling across formats
